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How To Use Social Media To Promote Your Event In Nigeria

There is a lot of task involved in planning an event, that you may forget to place enough time on promoting your event using social media. Whether you are hosting a physical or virtual event, social media is a powerful tool to promote your event in Nigeria.

One advantage of marketing your event on social media is that it increases guest attendance. If you want to successfully promote your event on social media, you have to be strategic, creative and engaging.

The whole essence of promoting your event on social media is to connect with potential attendees before, during and after your event. platforms like Twitter, Facebook, Instagram and LinkedIn can be effective in promoting your next event.

1. Know the appropriate social platform to use
If you do not firstly clarify who your target audience, your efforts to promote your event on social media may be futile. When planning your event, everybody and anybody cannot be your target audience.

You have to be specific. If you know your target audience and the ideal social media platform where they are concentrated or their most used platform, you can channel your event promotion appropriately.

LinkedIn is a go-to platform if your event is targeted at business people and corporate professionals. Facebook has a wider audience across all industries. Facebook is the largest social media platform in the world and what it means is that theoretically, all your target audience are present (if not active) on Facebook.

2. Start early
The earlier you start promoting your event, the higher your chances of reaching a larger audience. At least six to eight weeks to your event date is recommended. This will enable your potential attendees to add your event to their calendar and schedules early enough.

3. Create an event page
Facebook and LinkedIn has a “Create an Event” feature where you can include all details of your event. you may tag your invited speakers or special guests. If there are tickets available through Eventbrite, you may link your Eventbrite account to Facebook.

Once you are able to setup this integration successfully, you attendees can buy tickets or register from your Facebook event.

You can also create an event landing page so that your potential attendees will be able to learn more about your event. Create a compelling story, a Call To Action to register for your event and some testimonials from past attendees on your event landing page.

4. Post teasers
A teaser is something that is done, offered or shown to make people want something or want to see something that will be offered o shown at a later time. It is usually a promotional information intended to arouse interest or curiosity.

Teasers help to build up the hype. For some events, you can show off your guest speakers one after the other. Mind you, when sharing images on social media, you must understand that the recommended image size and resolution varies across all platforms.

5. Do a countdown and reminder
Most Nigerians do not register or show interest for an event until the late hour. This is why a countdown or reminder will help them to see an urgent need to register for your event.

6. Create a hashtag
One peculiar benefit of creating a hashtag is for your guests and potential attendees to easily find all the contents that has to do with your event across all social channels. Your hashtag must be unique, simple and easy to use.

7. Share behind-the-scene photos and videos
One truth is, most Nigerian guests want to know what is happening behind the curtain. Sharing behind-the-scene photos and videos helps to increase anticipation for your event.

8. Do a giveaway
One of the effective ways to convert your social media followers to potential attendees is by hosting a giveaway. Nigerians love freebies. Social media giveaways can boost awareness for your event, but you have to strategic about it, else you may end up wasting your resources.

Ask people to share your event post and use your event hashtag. If you have event sponsors, ask them for giveaway items in exchange for some extra publicity.

9. Run a social media contest
Social media contests help to create awareness for your event. think of creative ways to engage your audience. Let contestants participate by using your event hashtag. Contest prizes that are relevant to your event can get more attention and general conversation. You can give out entry tickets as contest prizes.

10. Interview potential attendees
You can use Instagram Live or Facebook Live to share people’s reactions and feelings about your event. Ask people about their expectations towards you event and which of the guest speakers are they looking forward to see.

11. Live Tweet and Livestream
Statistics shows that people watch more live videos on Facebook and YouTube than when it has already happened. If you don’t share some “as e dey happen” tweet, images or livestream, most people may not know what they are missing out by not attending your event.

Live tweet information and entertaining highlights of your event alongside your event hashtag. Share funny moments, main keypoints and powerful quotes from guest speakers. One thing is sure, more people are likely to turn up for your event in the next edition.

12. Create highlights
Every event highlight you post on Facebook and Instagram stories will disappear after 24 hours, but you can pin these highlights to your story highlights on Instagram for as long as you want. Anyone visiting your Instagram profile can easily check them out there.

13. Share summaries
There are more people who wish to attend your event, but could not make it due to one reason or the other. You can share summaries of your event with these people so that they can also enjoy in the event experience. Share contents that gives these people some hints about what they missed.

14. Use social media influencers
Look at the platform you want to concentrate on and locate influencers with a large number of active followers and leverage them. Note that your guest speakers may be influential on social media too. Ensure that your guest speakers are able to share you event details with their contacts and followers.

15. Use testimonials
Testimonials make your event a “must-attend.” If you have held previous editions of your event, gather testimonials from your attendees and use them to advertise your event in subsequent editions.

One research shows that people are more likely to be influenced by their friends and families than by an online influencer that they do not know.

16. Use Remarketing
Facebook custom audience allows you to display ads to people who have already visited your website. This is known as Remarketing. Facebook shows your event ads to Facebook users who left your website before purchasing tickets.

Remarketing works effectively in Nigeria. This is because most Nigerians do not show interest in an event when they hear or see it the first time.

17. Use Paid ads
Promoting your event using social media may cause you a token, but you can be sure that you will reach a large target audience who you may not have connected with yet. You must use a professional design in order to create a first good impression.