With many decisions to be made, it’s not doubt that choosing a suitable colour for your event can feel overwhelming.
Colours speak volume of your event from invitation cards, cakes, and so on. Not only are colours important to for table designs, décor and lighting, but with flowers, fabrics and menu choices too!
With so many great ideas out there, how do choose the colour that perfectly works for your day?
1. Event Venue
Your venue plays a huge role in helping you select colours. The venue set the tone and overall aesthetics. The colours of the walls, drapes, carpet, floor tiles, furniture, etc. affect the colour palette which you’ll choose for your event.
Colours look differently depending on the environment in which they are seen or depending on the combination with other colours. That is why it is definitely a good idea to go look at the venue beforehand.
If your venue indoor is painted in dull dark colours, it is advisable to go bright and bold and vice-versa. However, choosing a color for a garden event can be tricky. Be careful not to choose a color that is already dominant in the garden floral.
Read also 13 Questions You Must Ask Before Choosing the Most Suitable Venue for Your Event In Nigeria
2. Know how to combine colours
In order to gain a better understanding of colours, you have to start off with the basic principles. Aside from the primary, secondary and tertiary colours, there are also shades of these colours. These are lighter or darker versions of a color. Make sure you understand the basic theories of colour.
3. Know the event mood you want to set
In the world of event, where eliciting the guests’ emotions is key, choosing the perfect colour is very important. Studies have shown that colors have an influence on people’s emotions and responses.
Different colors create different emotions and mood. It is good to keep that in mind when choosing a colour palette for your event.
Children respond positively to combination of multiple bright colours. Be aware of the different emotions colours can evoke and also think well about the emotions which suit the atmosphere of your event.
Whether you are going for warm, uplifting colours (red, yellow, orange, green, gold) or cool, sophisticated palettes (blue, purple, indigo, black, silver), the colours should coordinate with the feeling and objectives the event evokes.
4. Know what each colour symbolizes
White is great for creating a clean, pure feel. Often seen used in weddings. This colour lends a feeling of innocence and simple beauty to an event that no other colour can.
Black is all about sophistication. It is the perfect choice for high-end events where elegance is desired.
Read also What Does a Black Wedding Gown Mean?
Purple is the colour of royalty, wisdom, wealth and spirituality. Just be careful not to overuse it in, so as not to look gaudy.
Blue is usually as neutral as far as cultural meanings go. It depicts serenity, peace, intelligence and loyalty. Blue helps lower our pulse rate and gives us a sense of calm.
Green is the colour to go for all things natural and organic. It signifies, health, a new beginning, sense of growth, optimism and care for the environment.
Yellow is a bright, cheery but tricky colour. It is the harshest colour on the eyes, so it’s best used sparingly as an accent color at most events.
Orange is vibrant, playful and perfect for events that require guests to be lively and energetic.
Red is possibly the most emotionally charged colour. Our eyes are drawn to it first when we enter a room and it increases our heart rate and blood pressure. It is used to express power and love. It is used at events where you want people moving.
5. Consider Your Personality
Your event should be totally about you or your brand. Your event should not only reflect your personality and also brand’s tone, but also make you feel comfortable and relaxed.
If you are a cool, calm person, you should go for soft, soothing colours. On the other hand, if you are an eclectic or boisterous person, you should go all out for the loud colours. But the colours have to be mixed tastefully so as not to end up with a garish clash of colours
6. The type of event
What attributes of your brand do you want to highlight? If your event is based around your brand, you’ll want to make sure the colour you choose compliments it.
Although one color may seem like the best choice, it is important to really look at it from all angles. For example, a food fair promoting a new all-natural food brand should consider a green or white colour, rather than its blue brand colour.
This is because blue is the least appetizing colour, as not many foods naturally appear in that colour. More so, keeping your event colours new and trendy ends up making you or your brand look trendy as well.
7. Prevalent temperature
The current temperature and season of your event location should be considered when choosing your event colour.
For the sake of guest’s comfort, in a hot weather, black can be feel awful. This is because it absorbs heat. You don’t want your event to feel like hell.
Though warm colors create a more intimate environment, a case should be made for colder colors in warm weather.
8. Time of the day
Always consider the time your event is taking place. Black and white should be sparingly used, unless it is a night event that has a party atmosphere with lots of bright and colourful lighting. Don't forget that white is also a good light reflector.
9. Think outside the box
Sometimes, you just have to be color creative or adventurous. No need to go with the status quo. Stay away from current trends (if you want to).
Don’t feel like you have to stick with the obvious colours of each season. It’s okay to step outside the box.
10. Choose your favourite colour
It is easy to be attracted to more than one colour. At the end, choosing a suitable colours all comes down to what makes you happy. If you love the colour, don’t be afraid to use it. It's your event. However, most times, your preferable colour may not be the suitable colour.